Admitad is expanding presence in APAC with new offices in Indonesia and Singapore

Admitad’s parent company Mitgo has announced the opening of two new offices with Admitad being the first of Mitgo’s businesses to enter new markets in Indonesia (Jakarta) and Singapore. 

Admitad has already been actively working with businesses and publishers in Indonesia and Singapore for several years now. Its network counts regional players such as adidas, Norton, Shein, Aliexpress, and Banggood as long-term partners. The company also has a significant share of the MarTech market in India and continues to improve its performance – an experience the company is leveraging to further develop in the APAC region.

With the new offices in Indonesia and Singapore, Admitad’s existing and new clients gain access to a broader spectrum of support, tailored to their needs. As we guide our customers through their digital transformation process, customers continue to turn to Admitad as their trusted partner. Admitad aims to leverage the immense potential of these markets to position itself as a leader in the partner marketing, giving more quality services to publishers and advertisers.

Local businesses will be able to improve their performance and become successful market players. As part of its mission, Admitad is here to raise awareness about what performance marketing can do for businesses and how partnerships can be integrated into performance-driven marketing.

Neha Kulwal, Managing Director, Mitgo APAC, will lead the company’s expansion. Listed as one of the 50 Most Influential Digital Leaders by CMO Asia and included in BW BusinessWorld’s 40 under 40, Kulwal’s extensive experience in the Southeast Asian market will be a key driving force behind Admitad’s success in Singapore and Indonesia.

“I am confident that APAC, given its immense growth opportunities, will live up to its full potential in driving the business to greater heights. I intend to grow our APAC operations by replicating the India success story.”, said Neha Kulwal, Managing Director, Mitgo APAC.

Indonesia and Singapore’s e-commerce sectors are currently experiencing a period of incredible growth. In the first five months of 2023, the number of orders Admitad publishers in Indonesia generated for brands doubled year-on-year. This time period also saw Admitad’s platform gain a 15% increase in advertisers and a 30% increase in publishers in both regions. This huge market shift, as well as the new demand for MarTech services brought with it, are decisive factors in Admitad’s decision to establish these two new dedicated offices. 

“By establishing offices in Singapore and Indonesia, we will be able to deliver superior and innovative services to both advertisers and publishers. Being directly present in the market provides us with more opportunities to swiftly respond to market changes and our clients’ needs, resulting in an enhanced service quality. As well as it creates a path for future growth in other favorable markets in the vicinity.”, said Anna Gidirim, CEO of Admitad.

The company also plans to invest in the local digital environment by recruiting local talent and sponsoring events. 

Future plans involve further expanding the company’s footprint across APAC, enabling businesses in other markets to take advantage of the global reach they provide. 

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