Unbeatable brand bidding protection: Brand Auditor

Admitad launches a new version of an ad fraud monitoring tool

Without the careful monitoring of the use of your branded keywords in contextual ads, your company can lose thousands of clients and overpay thousands of dollars in partner rewards.  

Over the years, Brand Auditor, Admitad’s ad fraud monitoring tool, has sought out and helped to block malicious ads and cyber-fraud cases for more than 2,500 advertisers globally. The demand for its threat detection abilities is ever-increasing. 

Therefore, we’ve launched a new version of Brand Auditor – a stand-alone product aimed at protecting companies from brand bidding all over the world. This new, cutting-edge version will be made available to all Admitad advertisers – as well as to brands not yet our clients. 

By launching this new version of our tool along with a separate, stand-alone product, we hope to bring even more resources, concentration and might into our fight against malicious brand bidding. 

Using this new product, we hope to increase transparency about the quality of traffic that our advertisers receive from their partners and traffic specialists – protecting advertising budgets and protecting their brand. It also allows them to spot both partner violations and the aggressive activities of competitors trying to capture their most loyal audience. 

In addition, its functionality allows users to intercept and block brand bidding attempts on coupon sites.

Brand Auditor detects brand bidding attempts in several categories:

Direct brand bidding

Secures your brand image with a list of pre-approved and forbidden keywords installed directly into your partner programme, ensuring you only work with the best, trusted publishers.   

Landing page brand bidding

Sets guidelines that spot, detect and block ad fraudsters attempting to lure valuable traffic away from your resources by using coupon aggregators or promo codes.

Unauthorised brand usage

Restricts unapproved partners from using your brand keywords and intellectual property, quickly intercepting any attempts to use them illegally in an ad campaign.

Unauthorised brand usage through CPA

Collects detailed reports on publishers that use your keywords across various partner networks, while attracting new customers from the affiliate programmes of your competitors.

While other monitoring services are restricted by location, Brand Auditor is available universally – in every country, all around the world.

A vital addition to your marketing strategy

While constantly monitoring competitors for any illegal or malicious activity, many brands working with Brand Auditor have been able to successfully launch their own branded contextual counter-campaigns, protecting their legitimate organic traffic from any encroachments. 

Brand Auditor will continue to develop, its technology, reach, services will continue to expand, so that all of our clients can be sure that their branded keywords are secure – from all present and future threats. 

If you are interested in implementing Brand Auditor into your marketing strategy, please contact us on support@admitad.com. Our account managers will be happy to provide you with all the additional information you need.