How Yango Drive Achieved 46% Revenue Growth in One Month with Admitad

When Yango Drive entered the highly competitive car rental market in Dubai, they knew they had to move fast. With over 3,500 vehicles available—from budget-friendly options to high-end rides—their goal was simple: get noticed, get booked, and grow.

To do that, Yango Drive partnered with Admitad to launch an affiliate marketing program that would fuel bookings, boost brand awareness, and lay the groundwork for sustainable growth in the MENA region.

The result? A 46% month-over-month revenue jump in the very first month of the program.

🧩 The Challenge

As a new brand in the region, Yango Drive faced a familiar challenge: how to scale visibility and customer acquisition quickly without compromising on ROI. Their goals were clear:

• Increase the number of bookings
• Build brand recognition in MENA
• Ensure consistent and scalable growth

They needed more than just traffic—they needed high-quality, converting users.

🎯 The Strategy

Admitad developed a tailored affiliate marketing strategy that delivered on all fronts:

✅ Competitive Commissions
We conducted a detailed market analysis to set commission rates that were attractive to publishers—driving strong early interest in the program.

✅ Diverse Publisher Mix
We brought in a mix of local and global publishers, focusing on those with strong performance in travel, mobility, and service verticals to ensure broad exposure.

✅ Exclusive Promo Codes + Real-Time Tracking
From day one, top publishers received unique promo codes with performance tracked in real time. This allowed us to test, learn, and optimize quickly.

✅ Traffic Diversity with Brand Control
We allowed various traffic sources—including SEM with trusted partners—under strict brand safety controls. Our Brand Auditor tool ensured compliance and protected Yango Drive’s reputation.

✅ Focus on Quality and Growth
Our partnership prioritized long-term scalability by fostering relationships with converting, high-quality publishers.

📈 The Results

• 46% MoM Revenue Growth between November and December 2024
• Significant increase in bookings within the first month
• Growing publisher base, with steady increases in both activity and conversions
• Rapid traction—a rarity for new affiliate programs, which often take months to scale

“We knew affiliate marketing is a long-term strategy, but we were impressed with how quickly our program took off. With Admitad’s guidance, we were able to attract top publishers, optimize our commission model, and see measurable revenue growth almost immediately.” – Yango Drive

🔑 What Made It Work

• Mutual Trust & Flexibility: Yango Drive gave Admitad the freedom to fine-tune the program dynamically—adjusting commissions, publishers, and traffic channels as needed.
• Real-Time Optimization: Tracking tools enabled immediate performance tweaks, resulting in steady improvements.
• Synergy with Brand Marketing: Yango Drive’s own investments in brand awareness campaigns supported affiliate-driven conversions, multiplying the impact.
• High-Quality Partnerships: Collaborations with premium SEM partners ensured user acquisition without cannibalizing Yango Drive’s own campaigns.

Yango Drive’s story shows how a focused affiliate strategy can drive results fast—even for newcomers in a competitive market. With the right mix of commission strategy, publisher partnerships, and data-driven execution, the brand turned performance marketing into a powerful growth engine.

As the program continues to evolve, Yango Drive is well-positioned to expand its reach and become a go-to car rental solution in the MENA region.