How Yango Drive increased sales by 46% with Admitad

Yango Drive is a new car rental aggregator in Dubai, offering one of the largest selections in the region. With over 3500+ cars, the platform caters to a wide range of customers—from budget-conscious renters to luxury travelers.

Yango Drive partnered with Admitad to accelerate customer acquisition and establish a strong presence in the MENA market. By leveraging an affiliate marketing strategy, including competitive commissions, diverse publisher partnerships, and real-time tracking, the program achieved rapid success. Within just one month, the initiative resulted in a 46% month-over-month revenue growth, a surge in bookings, and an increase in active, converting publishers.

The Challenge

As a new brand in the MENA region, Yango Drive needed to rapidly increase brand awareness and drive bookings. The primary objectives included:

• Boosting the number of bookings
• Building a strong presence in the MENA market
• Ensuring consistent and stable growth

Recognizing the long-term value of affiliate marketing, Yango Drive partnered with Admitad to scale its user acquisition strategy and establish a sustainable revenue stream.

Partnership Strategy

To meet these objectives, Admitad implemented a robust affiliate marketing strategy, focusing on:

• Competitive Commission Structure – A market analysis was conducted to determine competitive commission rates, ensuring publishers found the program attractive and rewarding.
• Diverse Publisher Network – Local and global publishers specializing in travel, mobility, and services were onboarded to maximize reach.
• Exclusive Promo Codes & Real-Time Tracking – Unique promo codes were activated and distributed to top-performing publishers, with real-time tracking enabled from day one.
• Broad Traffic Allowance – Various traffic sources, including SEM with selected partners, were permitted under controlled conditions.
• Fraud Prevention & Brand Protection – Admitad’s Brand Auditor tool was deployed to monitor and prevent violations, ensuring compliance and brand safety.

Key Results

• 46% Month-over-Month (MoM) revenue growth (November-December 2024)
• Significant increase in bookings
• Rapid program success – While affiliate programs typically take months to gain traction, Yango Drive experienced immediate success within the first month.
• Growing publisher engagement – The number of active, converting publishers increased steadily.

Partnership Success Factors 

• Trust & Flexibility: Yango Drive trusted Admitad’s expertise, allowing flexibility in commission levels, publisher selection, and traffic sources.
• Data-Driven Optimization: Real-time tracking enabled quick adjustments, ensuring continued performance improvements.
• Strategic Partnerships: Collaborations with high-quality SEM publishers complemented Yango Drive’s own marketing efforts without conflict.
• Brand Marketing Support: Yango Drive’s investment in various marketing channels to raise brand awareness significantly boosted affiliate performance, driving higher demand and customer engagement.

The partnership between Yango Drive and Admitad highlights the power of performance marketing in driving measurable business growth. By leveraging a strategic mix of competitive commissions, real-time tracking, and publisher diversity, Yango Drive successfully established itself in the competitive MENA market. With a solid foundation in place, the brand is set for continued expansion and long-term success in the region.