Content websites possess huge audiences of loyal readers. Being featured on these platforms gives your brand visibility an enormous boost — introducing you, your products, and your services to new audiences, target markets, and revenue streams.

A cost-per-action model means advertisers only pay for the successful purchases generated by the content websites. The returns you receive on ad spends and marketing investments are transparent, forecasted, and directly correlate with sales growth. On top of this, you gain a lot of additional brand exposure.

With consumer ad blindness on the increase, having native brand placements surrounded by high-quality, relevant content is what can make the big difference — building customer loyalty and trust, motivating users to make purchases, and increasing CTRs.

Content websites share all the important information about your products and services with their audiences — and inform them why they should purchase. With their brand firmly behind yours, audiences are motivated to buy, traffic to your online store grows, and conversion rates increase.

Once you’ve partnered with content websites, your brand’s advertising is placed on their platforms and stays there practically forever. Having a prominent branded placement on relevant content pages boosts brand visibility and builds trust, driving traffic and sales growth.

It’s in the interest of a content website that you sell more. For this reason, they often arrange their own promo campaigns to highlight your offers, products, and services. Whether through paid ads, direct marketing activities, ad banners, or more, you get the opportunity for extra sales and brand exposure for free.