Apple’s Safari Introduces ‘Intelligent Tracking Prevention’: A Seismic Shift in Digital Privacy and Advertising

As you may have known, on February 16, Apple announced the release of the initiative known as ‘Intelligent Tracking Prevention.’ Introduction of a 24-hour limit will greatly affect the online advertising market.

Apple made these changes to enhance user privacy. But this news may have some negative impact on the advertising market because retargeting is one of the most important advertising tools. Apple may be potentially reducing its effectiveness.

Additionally, the latest release may also have a negative impact on everyone whose work is related to advertising. Here at Admitad we believe that the market should respond appropriately to the latest changes.

Is There Any Impact on Admitad Users

Despite industry concerns and predictions of a significant disruption in ad tracking, Admitad retargeting can still be used by both webmasters and advertisers. 

Admitad has observed the impact of the overall Apple’s innovation is vanishingly small and could potentially affect 0.1% of targeted actions.

The assessment relied on data concerning the percentage of clicks and specific actions carried out on Apple devices, the conversion time from clicks to actions, and assessments of retargeting’s influence on targeted actions.

The implementation of Apple’s privacy-centric features has not deterred Admitad users from engaging with targeted ads or completing transactions through affiliate links.

It appears that Admitad users have seamlessly adapted to the evolving digital landscape, continuing to interact with advertisements and affiliate content across various platforms. 

Safari’s efforts to enhance user privacy have not thwarted the effectiveness of Admitad’s marketing strategies, showcasing the resilience and flexibility of both users and affiliate marketers in navigating the changing dynamics of online advertising.

While Apple’s Safari browser remains at the forefront of the privacy movement, the ‘Intelligent Tracking Prevention’ feature has not posed a significant hurdle for Admitad users. 

As the digital advertising landscape evolves and privacy regulations become more stringent, Admitad continues to thrive, keeping track of all the latest trends in the world of digital marketing.