G2A.COM’s Affiliate Program with Admitad: Sustaining Pandemic-Driven Success Through 2024
In the competitive gaming industry, staying ahead requires innovation, and G2A.COM is no stranger to this challenge. While influencers have played a crucial role, G2A.COM’s collaboration with the global affiliate network, Admitad, opens doors to a vast array of new acquisition channels.
The Power of Affiliate Marketing in G2A.COM’s Strategy
Since its inception in 2017, the G2A.COM affiliate program has been instrumental in expanding the company’s reach. This collaboration with Admitad empowers G2A.COM to tap into diverse business models, providing an edge in the competitive gaming landscape. Coupon sites, cashback providers, and sub-networks have emerged as the most effective partners, thanks to G2A.COM’s regularly updated promotional materials that keep campaigns fresh and engaging.
Key sales events like Black Week and Cyber Monday become even more lucrative with performance bonuses that motivate affiliates to attract new users. With efficient transaction validation processes, G2A.COM ensures timely and reliable commission payouts, further solidifying trust and collaboration with affiliate partners.
Harnessing Diversity for Success
The program’s success can be attributed to its diverse publisher collaboration. Initially dominated by coupon sites, the program soon saw rising contributions from cashback platforms. This aligns perfectly with G2A.COM’s strategy of adding value for users – not only do they find great deals, but they also receive a portion of their money back. Recently, partner stores and sub-networks have expanded G2A.COM’s reach, making these entities vital components in the affiliate ecosystem.
Reflecting on History and Charting the Future
From its robust debut in 2017 to the unprecedented growth during the COVID-19 pandemic, the G2A.COM affiliate program has consistently delivered impressive results. The pandemic era saw a fourfold increase in GMV, as lockdowns shifted consumer behavior towards investing more time and resources in video entertainment. The program’s stability is evident, with the majority of its historically highest GMV months occurring in the last two years.
Even during typical peak e-commerce months like November and December, traditionally bolstered by Black Week and holiday shopping, there’s room for growth. The historic peak in June 2024, outside major sales events, underscores the program’s untapped potential. This presents an exciting opportunity to capitalize on demand year-round.
A Vision for the Future
Looking forward, G2A.COM and Admitad are committed to scaling the program by identifying high-potential publisher categories that can emulate the achievements of cashback platforms and partner stores. To bolster affiliate engagement, the future of the program lies in exploring structures beyond traditional commissions, ensuring ongoing innovation and growth in a dynamic digital landscape.
