Power of Promo Code Campaigns: Guide for Brands

Nowadays the landscape of publishers has significantly evolved. In the past, publishers were predominantly platform owners with the freedom to embed any content or links into their websites. They controlled the medium, the message, and the monetization channels. Now, many publishers are predominantly content creators operating on social platforms like Instagram, Pinterest, Tik-Tok, Telegram, and others which often impose restrictions — such as limited linking capabilities. This shift has prompted advertisers to rethink how they collaborate with these modern content stewards, who navigate a more constrained environment.

Given these challenges, promo codes emerge as a strategic asset for advertisers aiming to engage effectively with this new breed of publishers. Unlike traditional campaigns where affiliate links are used, promo codes are text-based, making them suitable and adaptable even on platforms that impose link restrictions. This opens up a vast range of possibilities for content creators to partner with brands, enabling advertisers to tap into previously inaccessible audiences.

Why Advertisers Should Embrace Promo Code Campaigns

Promo codes have transcended their traditional role as mere discount tools. Now, they serve as powerful incentives that drive customer action and build brand loyalty. At Admitad, we recognize this potential and have developed Promo Code Campaigns that capitalize on these strengths, offering a dual approach by integrating both traditional affiliate links and promo codes.

Our innovative hybrid model enables advertisers to extend their reach, attracting a diverse array of publishers—including influencers, bloggers, and other content creators—who might prefer promo codes over more conventional affiliate links. This approach not only opens doors to new collaboration forms but also supports performance-driven marketing (CPA) models, where costs align directly with results.

How Admitad’s Promo Code Campaigns Can Transform Your Marketing Strategy

1. Expanded Publisher Network: By leveraging promo codes, advertisers can onboard content creators focused on these codes, thus diversifying the types of publishers they work with and reaching broader audiences.
2. Enhanced Brand Visibility: Promo codes encourage affiliates to promote across numerous platforms—such as social media and blogs—thereby expanding brand exposure and drawing in new customer segments.
3. Higher Publisher Loyalty: Promo codes are less tracking-dependent as traditional links. So publishers won’t lose any conversions and stay more loyal and motivated to develop the brand’s campaign. 
4. Increased Sales and Loyalty: Promo codes encourage purchases and foster ongoing customer engagement, leading to both immediate sales boosts and long-term loyalty.
5. Cost-Effective Solutions: Utilizing a CPS (Cost-Per-Sale) model ensures that advertisers only pay for actual sales generated, facilitating efficient and predictable budgeting.
6. Precision in Attribution: Simplified attribution methods ensure sales are accurately traced back to promotional efforts, increasing transparency and accountability in campaign performance.

How It Works

Admitad’s Promo Code Campaigns operate with a simple, efficient process that guarantees transparency and results:

1. Custom Code Creation: Upload a batch of unique promo codes to the Admitad platform.
2. Affiliate Distribution:Your codes are then distributed to trusted affiliates across different channels (blogs, social media, newsletters, etc.).
3. Customer Use: Customers apply these promo codes during checkout, completing their purchase while the sale is tracked to the affiliate who referred them.
4. Performance Tracking: Utilize Admitad’s advanced tools to track performance and ensure accurate attribution for each sale.
5. Result-Based Payments: You pay only for the successful sales generated through these codes, optimizing your marketing spend.

How to Get Started with Promo Code Campaigns

Getting started with Promo Code Campaigns on Admitad is straightforward. Here’s a step-by-step process:

Step 1: Register as a Brand

Sign up on the Admitad platform to kick-start your campaign journey.

Step 2: Launch Your Promo Code Campaign

Define your campaign goals, budget, and specifics. Our expert team is ready to guide you through the process.

Step 3: Upload Promo Codes

Share your batch of promo codes, which will be distributed to selected affiliates within the Admitad network.

Step 4: Invite Affiliates

Choose publishers from Admitad’s vast network of content creators, influencers, and loyalty programs that align with your brand and target audience.

Step 5: Plan Your Promo Strategy

Decide on the promo code discounts, campaign duration, and the audience you wish to target. This step is key to maximizing the impact of your campaign.

Step 6: Watch Your Sales Increase

Monitor your campaign performance through Admitad’s dashboard and refine your strategy to boost results.

Case Study

Admitad & UberEats

One notable success story comes from UberEats, which launched a promo campaign called “Burger Day” in 2022 to attract new customers. The results were impressive:

• 48% increase in orders generated through the affiliate program.
• The number of active publishers promoting Uber Eats grew nearly threefold.
• Half of the new customers who completed orders on the app were acquired through Admitad’s affiliate network.

This case demonstrates how effective promo code campaigns can be in driving significant customer acquisition and increasing brand visibility.

Conclusion

Promo code campaigns are a highly effective way for brands to expand their reach, increase sales, and connect with a wide range of publishers. By leveraging Admitad’s hybrid campaign model, which integrates both links and promo codes, you can make your marketing strategies more versatile and performance-driven.

If you’re ready to elevate your marketing efforts with Promo Code Campaigns, start today with Admitad, and watch your sales grow through a network of trusted affiliates.