Admitad and Bravokupony case study

Harnessing the power of affiliate marketing, Bravokupony, a premier discount coupon website, has seen an impressive increase in transaction value since the commencement of its collaboration with Admitad. In 2021, transactions via Admitad advertisers on Bravokupony totalled around PLN 900,000. Fast forward to the present, estimates project a transaction value reaching a staggering PLN 6.5 million by the end of 2023. This fruitful partnership with Admitad not only boosts brand revenue but also enables Bravokupony to benefit from substantial commissions, a critical factor in their affiliate marketing-focused business strategy. The partnership expedited the launch of advertiser promotions, thereby increasing the website’s effectiveness in the market.

Bravokupony: a gateway to substantial savings with discount coupons

Established in 2020 as a Polish extension of the Bravo Savings Network, Bravokupony is a player in the global affiliate marketing space. The international Bravo holding, founded in Italy in 2015, prides itself on promoting discount codes and coupons that provide consumers with significant savings for their online shopping activities. With a presence in 13 countries, including Europe (Italy, France, Germany, Austria, Switzerland, Spain, the Netherlands, Belgium, and Poland) and North America (USA, Canada, and Mexico), Bravo has truly become a global platform.

From its inception, Bravokupony has seen a dramatic increase in monthly website visits, from 85,000 in 2020 to 350,000 in 2023. Concurrently, the number of monthly users increased from 50,000 in 2020 to 157,000 in 2023.

Business imperative: broad access to multiple affiliate programs

A key objective for the Bravokupony platform is to facilitate a high volume of transactions for brands by promoting their discount codes and appealing offers. With each transaction, the service receives a commission. To optimize earnings, the platform ensures access to advertisers’ promotional programs, whilst simultaneously posting tracking links to identify transaction sources. To this end, Bravokupony adds at least one new affiliate program to their system daily.

Collaborating with Admitad: a partnership built on trust and security

In 2021, Bravokupony joined forces with Admitad, a renowned global affiliate marketing platform offering a vast selection of affiliate programs. This union has fostered a strong, extensive, and mutually beneficial relationship.

Admitad furnishes Bravokupony with affiliate links from advertisers’ programs, enabling effective transaction tracking. Admitad’s flexible commission management tools and intuitive reports make progress tracking and data analysis simpler, which is crucial for business growth. Additionally, Bravokupony gains insights into individual programs, advertisers’ special offers and promotions, marketing materials, and potential commission earnings. This information allows the platform to efficiently launch advertiser promotions.

The decision to partner with Admitad was also influenced by their tailored approach towards coupon issuers, swift and effective communication, and prompt technical support during integration. Admitad’s commitment to verify both publishers and advertisers ensures a secure and trusting environment for collaboration.

Admitad further enhances this cooperation through direct and prompt contact with publishers via email, phone, or Skype. Offline strategy meetings also contribute to the thriving partnership between Admitad and Bravokupony.

Partnership rewards: PLN 6.5 million in projected sales for 2023

The growing success of this partnership is best demonstrated by the substantial increase in sales via the Bravokupony platform from Admitad network advertisers. In 2021, platform users generated transactions totalling PLN 907,947. By 2022, this had escalated to PLN 3,421,504. As of mid-2023, transactions have already reached PLN 2,935,657, with the entire year’s estimated value pegged at approximately PLN 6.5 million.