Global food delivery platform Partner Case Studies

A leading food delivery platform successfully scaled its customer acquisition efforts by collaborating with Admitad to enhance its referral-based promotional campaigns. Through Admitad’s affiliate network, the platform engaged a broad range of publishers, resulting in a significant boost in new customer acquisitions and increased revenue. The partnership’s effectiveness highlights affiliate marketing as a powerful tool for driving growth and market presence.

Brand profile

The client is an international food delivery platform, known for connecting users with their favorite local restaurants. Operating in thousands of cities globally, the platform offers seamless food delivery services, supported by an extensive restaurant network.

Business goals of the campaign

Until October 2021, the platform primarily relied on an in-app referral program to attract new customers. This program allowed both the referrer and the new user to benefit from discounts. While effective, the client sought to scale customer acquisition further and expand its market share in Poland.

Admitad proposed an affiliate marketing strategy to:

Open new traffic channels.
Simplify publisher management through automation.
Ensure payment based on performance to optimize return on investment.

By leveraging Admitad’s affiliate network and expertise, the platform aimed to achieve substantial growth in new customer orders while streamlining campaign execution.

A winning strategy

The campaign focused on enhancing the platform’s existing promotional activities, particularly discount coupon campaigns. Admitad worked closely with the client to ensure a seamless integration with the platform’s internal analytics system, requiring minimal technical adjustments.

Key steps in the strategy included:

Publisher selection: Admitad utilized its network to identify and onboard publishers aligned with the client’s target audience. While some publishers were pre-selected by the client, Admitad actively recruited additional partners with suitable traffic sources throughout the campaign.
Collaboration based on trust: Without direct access to campaign statistics, Admitad relied on periodic data updates from the client. This required mutual trust and efficient communication to quickly address issues and optimize performance.
Ongoing optimization: Daily communication between the client and Admitad ensured rapid response to changes and continuous refinement of campaign strategies. Admitad account managers suggested enhancements, such as expanding promotion channels, activating new publishers, and optimizing existing campaigns.

The lack of direct insight into campaign statistics meant that all implemented changes focused on partial data sent by the client. Daily statuses on work results and the high availability of the Admitad team significantly influenced the dynamics of the program’s development.

Artem Kaika

Head of Online Services, Admitad Polska

Responding quickly to changes and daily statuses with the client proved crucial to the success of its affiliate program. Setting up the campaign on the client’s external system was a risk for Admitad as an affiliate network, as we didn’t have direct access to campaign analytics. However, with the strong support of the Polish team, I decided to take that risk. The collaboration turned out to be highly productive, requiring a lot of energy and fast communication, but ultimately delivering tangible benefits in the form of significant growth in new customers for the app and increased brand revenue.

As the exclusive affiliate partner for the food delivery platform, the Admitad team was able to take a comprehensive view of the campaign’s performance. Account managers consistently proposed and implemented optimization strategies to drive program growth. These included identifying and onboarding new publishers, expanding promotional channels, enhancing activities with existing publishers, and extending pre-planned promotions. Future steps were carefully designed, not only aligned with the brand’s strategy but also considering trends in the digital services market and evolving consumer behaviors.

The partnership yielded impressive outcomes:

48% increase in orders generated via the affiliate program by the end of 2022.
1,527% growth in clicks compared to the campaign’s first month.
Nearly threefold increase in participating publishers, amplifying the campaign’s reach.

Half of the customers acquired through the affiliate program were new users, highlighting the campaign’s effectiveness in expanding the platform’s customer base.

Affiliate marketing activities also contributed to organic traffic growth and enhanced the platform’s brand visibility, with notable improvements in search engine rankings and social media mentions.

It is worth remembering that affiliate activities besides measurable performance metrics have an additional positive impact on the brand – adds Artem Kaika. – Promotional campaigns for specific events, such as “Burger Day,” generated significant traction, reinforcing the platform’s brand image and customer engagement.

Future Plans

Following the campaign’s success, the food delivery platform plans to deepen its partnership with Admitad, focusing on:

Engaging a broader publisher network for targeted promotions.
Leveraging affiliate marketing for seasonal and event-specific campaigns.
Continuing to refine its strategies based on evolving market trends and consumer behavior.

Take your business to the next level with partner marketing. Write us at welcome@admitad.com, and we will work with you to make a marketing strategy that will meet your goals and more.

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