Admitad and Mamyje.pl case study

The coupon site Mamyje.pl has taken advantage of the opportunities offered by affiliate marketing and perfectly matched affiliate links with its business model. During the three years of cooperation, the assistance of an account manager representing the interests of the publisher, a large number of offers on the network and automated negotiations with partners translated into great results for the portal. Find out how Mamyje.pl became one of the most successful publishers in the Admitad’s network.

Mamyje.pl: Service with offers from the best online stores

Service’s mission is to make consumers aware that to save money, they don’t have to deny themselves – they just need to know how to use promotions and discount codes.
The site provides codes and bargains from the best online stores. The company builds its image based on quality, which is why it only provides verified, up-to-date and working discounts, which resulted in a priceless thing – the trust of users. A high percentage of returning users knowing that on Mamyje.pl they will always find verified and well-described promotions translates into high campaign conversions and an increase in affiliate sales by up to half.

Business objectives of the campaign: Access to high-quality offers

In order to grow rapidly, Mamyje.pl needed to find a number of partners recognized in the Polish market and quality, exclusive offers. In this way, it wanted to improve customer confidence and increase their awareness of the presence of quality and tailored offers on its site.

That’s why the key to scaling the business was to find a well-organized affiliate network with a large number of advertisers and easy contact in case of technical problems or the need for additional negotiation of promotion forms with the advertiser. These factors instantly translated into increased sales, conversions and consumer awareness.

Cooperation with individual approach to each customer

Since the beginning of cooperation with the Admitad network, Mamyje.pl has appreciated the speed of account managers response, effective problem solving, but also good knowledge of the partners in the network. As a result, the service can much more efficiently offer complex promotional offers during periods of increased sales, such as Black Week, holidays or back to school campaigns. The initiative in creating such actions lies not only with partners, but also with dedicated account managers, who suggest new opportunities and participate in the preparation of strategies.

Mamyje.pl points out that Admitad presents an individual approach to the promotion of each customer, which produced better and better results every year. Admitad specialists not only take care of the development of the customer base, but also collect specific data on needs, which, when passed on to publishers, are very quickly translated into specific actions. Taking care of publishers’ businesses also means sharing suggestions related to changes in content or expansion of the offer.

Fourfold increase in conversions and sales at partners’ stores since the beginning of 2022

Since February 2021, when Mamyje.pl portal started working with Admitad, all performance indicators have skyrocketed. The service has not only improved the indicators like the average shopping cart by almost 270% since the beginning of 2021, but also the number of orders by 570% between 2021 and 2022.

Interestingly, Mamyje.pl has noticed the opportunities offered by mobile devices. The number of orders generated in the second quarter of 2021, 2022 and 2023 represent 13%, 7% and 25%, respectively, of all orders placed in the campaign through the site. Joint activities carried out with support from Admitad since the beginning of 2022 have allowed to quadruple conversions and sales for partners.