Admitad client in Poland, a leading international consumer electronics platform, introduced tracking promo codes to its affiliate programs and engaged creative content creators to promote them. In just a few months the advertiser celebrated the best results in the history of cooperation with Admitad, with year-on-year sales increases exceeding 100%. and higher activity during the summer low season compared to previous hot shopping seasons. Those metrics are an excellent forecast for the future and confirm the effectiveness of discount codes as a powerful affiliate marketing tool.

Client profile

The client is a global e-commerce platform specializing in a wide range of electronic products, including household appliances, electric vehicles, 3D printers, and cutting-edge tech gadgets. Known for competitive pricing, technical support in Polish, frequent promotions, and warranty services of up to two years, the platform has established a strong foothold in the Polish market.

Business need

The platform has relied on affiliate marketing for years, collaborating with Admitad since 2016 and launching its Polish affiliate program in 2018. However, as Poland’s e-commerce market matured, competition intensified. Rival electronics retailers and international platforms began aggressively utilizing performance marketing, making it harder for the client to maintain a competitive edge through its affiliate program alone.

To address this, the client asked Admitad to devise innovative strategies to enhance the affiliate program’s revenue-generating capabilities.

The campaign goal

The campaign aimed to test fresh promotional strategies in preparation for H2 2024 and the critical holiday shopping season. The client sought to determine how new promotional methods and engaging various publisher types could drive greater consumer interest in their offerings. A more effective affiliate program would provide a competitive edge over rival electronics retailers during major shopping events like Black Week and the December holiday season.

A recipe for success

Admitad introduced a groundbreaking strategy: discount codes that allowed easy tracking of orders without relying on affiliate links. Each publisher was assigned a unique discount code, simplifying the tracking process and overcoming challenges posed by ad blockers and restrictive browser privacy settings.

The campaign, launched in mid-July 2024, targeted two key publisher groups. To ensure a stable inflow of new orders, Admitad collaborated with trusted coupon platforms known for their consistent performance in other programs.. At the same time, the Admitad team recruited  YouTube and TikTok influencers focusing on tech innovations and niche product categories (e.g., drones and electric bikes). These creators used innovative approaches to promote discount codes, including live streams, unboxings, TikTok challenges, quizzes, and surveys.

Results

First months of using promo codes brought the highest results in the history of the client’s affiliate program:

• Discount codes drove nearly 50% of sales from July to September 2024.
• July: Sales increased by 118%, and GMV (Gross Merchandise Value) rose by 138% year-on-year.
• August: Sales grew by 57%, and GMV surged by 90% compared to August 2023.
• September: Sales climbed by 44%, while GMV soared by 108% year-on-year.

Notably, August’s GMV surpassed November 2023 by nearly 15%, an extraordinary feat considering November typically sees peak sales due to events like Singles’ Day and Black Week. These results offered an excellent forecast for the upcoming holiday shopping season.

Plans for the future

Building on this success, the client plans to intensify the use of discount codes during future sales seasons. Initiatives include:

• Introducing tiered discount codes tailored to specific products or categories.
• Expanding the publisher base, with a focus on engaging more social media influencers who can creatively promote discount codes.

Admitad remains committed to driving the affiliate program’s growth by fostering innovative collaborations and ensuring continued success.