Admitad and Savings United: case study overview

The collaboration between Savings United and Admitad has positively impacted the coupon and discount market. This partnership has led to increased sales, enhanced traffic, and added value for Newsweek.pl readers. Here’s a closer look at how these companies are leveraging affiliate marketing in the competitive e-commerce space.

Key data

Savings United: providing best deals for media readers

Founded in Germany in 2012, Savings United stands as a prominent figure in the coupon solutions sector. They establish partnerships with well-known media, creating platforms for brands to present coupon offers. This strategy provides consumers with access to select promotions, generating additional revenue for both media entities and brands. By integrating marketing knowledge with established news sources, Savings United, alongside their media partners, present brands with a platform to reach new customers. Presently, they operate in 12 countries, partnering with notable names like The Daily Telegraph (UK), Frankfurter Allgemeine Zeitung (Germany), and Newsweek (Poland).

Business need: expand access to brands via affiliate networks

Affiliate networks play an essential role in Savings United’s growth. These collaborations grant access to a broad spectrum of brands, enhancing customer outreach and potential commission returns. These networks facilitate connections to international brands and handle affiliate linking and payment processes, allowing publishers to focus on platform optimization.

Partnership with Admitad: access to exclusive affiliate programs

Savings United has been working with Admitad since 2018. Admitad’s exclusive programs, notably those from the Asian market, combined with their affiliations with global brands, have been beneficial. By providing unique discount codes, Admitad assists publishers in increasing traffic.

Through this association, Savings United can promote brands across various channels, such as Newsweek.pl’s discount codes, seasonal promotions, or Newsweek’s print versions. This collaborative effort helps brands reach broader audiences, incurring costs only for actions that lead to sales, with the added benefit of tracking traffic sources.

Outcomes of the partnership: sales growth for Newsweek.pl audience

The ongoing trust between the publisher and Admitad’s account manager has yielded positive results. Since the start of 2023, the collaboration has witnessed the average sales basket grow by 250%, with order values rising by over 270%. On a monthly basis, this translates to a 13.5% and 16.5% increase, respectively. This can be attributed to the strategic selection of advertisers that align with Newsweek.pl’s reader interests, covering a range from health to fashion.

Looking ahead

Plans are in place to continue and expand the collaboration with Admitad, introducing more programs and acquiring exclusive codes for their audience. The objective is to offer valuable discounts and support sales growth, especially during challenging economic times. With a focus on the upcoming Q4, including Black Friday and the holiday season, enhancements to the website and user experience are being prioritized.