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Keeper Security’s collaboration with Admitad led to a significant upsurge, broadening its impact not just within the U.S. but on a global scale.

About Keeper Security

Founded in Chicago, Keeper Security has been at the forefront of digital security for over a decade. Their mission revolves around providing top-notch password management services suitable for individuals, families, and businesses, both small and large. Recognizing the paramount importance of password protection in our current digital landscape, Keeper Security continues to be an indispensable service for countless users worldwide.

Brief Partnership Overview:

Initially, the objective was clear – elevating their brand and ensuring it found its proper place in the digital limelight. This meant not only fostering relationships with top-performing affiliates but also scaling monthly sales targets as the partnership grew.

Over time, Keeper Security and Admitad’s relationship evolved, redefining their strategy. The partnership transcended mere transactional interactions and delved deeper into devising how to collaborate with a diverse range of affiliates effectively.

Focus on B2B

Keeper Security has historically emphasized consumer products, but recently the company has shifted its focus toward the B2B market. The reasons for this shift are clear: the average order values in the business world are significantly higher, enabling greater compensation for partners and more opportunities for growth.

The Partnership

Since joining hands with Admitad, Keeper Security has observed significant growth. By leveraging both commission and flat fees, the partnership has secured placements across a wide variety of partner sites. This collaboration has resulted in high-quality traffic, healthy conversion rates, and robust Average Order Values (AOVs).

Key Metrics:

– Monthly conversions grew from an initial 5 to an impressive 225.

– Keeper Security invested approximately $2,100 monthly for added exposure.

– Key partner sites included hotdeals.com, Bravo voucher, and wildoir.co among others.

Working with Admitad

The Keeper Team lauds Admitad’s professionalism, citing their thoughtful proposals and emphasis on historical performance. The ease of working with Admitad, combined with their responsiveness, has made the partnership smooth and beneficial. Additionally, Admitad’s strong international presence offers Keeper Security a valuable window into global markets, an essential feature as Keeper Security expands its global footprint to Japan and APAC.

Challenges in Affiliate Marketing

A key challenge is the inherent trust required in the affiliate marketing industry. Both advertisers and affiliates must act in good faith, but that doesn’t always happen. Moreover, internally selling the concept of affiliate marketing can sometimes be challenging, particularly when trying to garner buy-in from higher-ups within a company. In the case of this program, the Affiliate manager had over a decade of experience with other networks, successfully stating the case for expansion with the Admitad Partner Network.

Looking Forward

Keeper Security’s primary goal for the remainder of the year is to ensure that their B2B focus gains traction and that partners are well-informed and educated. The company is keen on striking a balance between the B2C and B2B segments. For 2024, the focus will remain on growth: increasing the number of subscriptions and improving the average order value by pushing the business starter pack with SMBs.

Recommendations

To marketing managers unfamiliar or skeptical of the affiliate channel, the affiliate team at Keeper Security points to the “one-to-many” benefit of affiliate marketing. A single investment from the advertiser’s side can lead to multiple touchpoints, making it a high-return channel. For those considering a partnership with Admitad, the experience has been one of trust, transparency, and tangible results.

Conclusion

The collaboration between Keeper Security and Admitad paints a picture of synergy and shared objectives. The results speak volumes:

• A leap from 5 to 225 monthly conversions.
• Keeper Security’s heightened investments in visibility, averaging $2,100 monthly.
• An ever-expanding web of key partner sites, including hotdeals.com, Bravo voucher, and wildoir.co.

As Keeper Security charts its course for 2023 and beyond, there’s a clear ambition: further expansion and sustained growth with Admitad as their trusted partner. Goals for the upcoming years focus heavily on the B2B segment, ensuring more subscriptions and elevating the average order value.