Admitad and WalaPlus case study

WalaPlus is the leading employee rewards and discount program provider in Saudi Arabia and has recently launched in the UAE. They manage loyalty programs for over 600 companies targeting private, semi-government, and government sectors. With a user base of over 4 million, WalaPlus offers direct deals from more than 3,000 merchants across the region.

Setting Clear Objectives:

When WalaPlus first partnered with Admitad in January 2020, they had a strong base of 100,000 employees in their loyalty program. They aimed to provide more valuable rewards to their members without increasing costs or complicating their operations. The goal was to find innovative solutions to engage current users while scaling their program to attract new clients and partners.

Our Approach

To address these challenges, we proposed tailored strategy that would enhance WalaPlus’ loyalty offerings while expanding their user base and driving revenue growth. 

We offered WalaPlus users exclusive discounts at partner merchants. These discounts provided additional incentives for users to participate in the loyalty program, leading to higher engagement and an increase in repeat transactions.

Implementation and Results

Admitad provided training and support that helped WalaPlus implement the new system smoothly. The collaboration yielded significant results:

• 30% Increase in Revenue: The new rewards system, combined with exclusive deals and promo codes, contributed to a consistent 30% month-on-month increase in sales and revenue since the beginning of 2024.
• Stronger User Engagement: Exclusive promo codes proved to be highly popular among WalaPlus users enhancing their loyalty and participation and contributing to the growth of platform users.
• Expanded Merchant Network: Through Admitad’s extensive network, WalaPlus secured better deals with over 300 international and local merchants, further increasing the value of their loyalty program.

Key Success Drivers

Several factors played a role in the success of this partnership:

• Admitad’s SaaS Solutions: Admitad’s affiliate marketing platform was easy to integrate into WalaPlus’ systems, allowing for a smooth and quick onboarding process.
• Collaborative Communication: Strong communication between the WalaPlus and Admitad teams facilitated effective problem-solving, ensuring quick solutions to any challenges that arose.
• Optimized Tools: Admitad provided access to advanced tools such as the Admitad Extension, which simplified the user journey, along with reporting features and coupon redemption options that improved the overall user experience and increased conversions.
• Better Merchant Deals: By negotiating higher payouts and more favorable terms with merchants, WalaPlus was able to offer better rewards, which further boosted engagement and loyalty.

A Win-Win Partnership

Our exclusive partnership with WalaPlus enabled us to introduce affiliate marketing as a new and effective way for them to generate revenue while providing their users with additional value through exclusive deals. The partnership was designed to benefit both WalaPlus and their employees, ensuring long-term growth and increased user loyalty.

Through a collaborative approach, we achieved the following:

• Simplified user processes, from shopping with affiliate links to redeeming promo codes, making it easy for users to access rewards and discounts.
• Ongoing growth and new client acquisition opportunities for WalaPlus as they continue to expand their reach and loyalty program.

The collaboration between WalaPlus and Admitad demonstrates the power of affiliate marketing to drive growth and innovation in loyalty programs. With a 30% revenue increase and 4+ million engaged users, WalaPlus has successfully enhanced its loyalty offerings while scaling its program.