Axis bank CC [CPA] IN

Company Description: Axis Bank Limited, formerly known as UTI Bank (1993–2007), is an Indian banking and financial services company headquartered in Mumbai, Maharashtra. It is India's third largest private sector bank by assets and Fourth largest by Market capitalisation. It sells financial services to large and mid-size companies, SMEs and retail businesses.

As of 30 June 2016, 30.81% shares are owned by the promoters and the promoter group (United India Insurance Company Limited, Oriental Insurance Company Limited, National Insurance Company Limited, New India Assurance Company Ltd, GIC, LIC and UTI). The remaining 69.19% shares are owned by mutual funds, FIIs, banks, insurance companies, corporate bodies and individual investors

Campaign Description: The campaign needs to be promoted on the CPA (cost per card issuance) module. Partner would get a payout on Card issuance. 

Partners/DSA need to convince customer (Criteria: Net Salary min 15K & above, Self-employed Rs 4 lakh latest ITR) for credit card basis its benefits, value proposition & need to assist to complete IPA journey (digital lead generation process). IPA journey is very short & simple, The customer needs to fill in his personal & occupational details in journey , need to select credit card & then needs to submit a digital application. 

Based on IPA journey output either application would be approved or declined. For approved cases

1. If only KYC needs to be collected then the Partner needs to guide the customer to complete the Video KYC process, the card would be booked in a short span under this process. 
2. If Income + KYC needs to be collected from the customer then these leads would be taken care of by Axis Bank, Bank Centralized pickup team would fix an appointment with the customer & will complete the documentation process digitally

Card-wise Categorization: