Mamas & Papas UK

We’re Mamas & Papas, and we’ve been helping parents grow their families for over 40 years. From award-winning products to our expert help and advice, everything we do is designed and developed in-house to make life a little easier for real parents, living real lives.

Mamas & Papas is now a much-loved brand with more than 30 stores across the UK. Our digital approach offers a full multichannel experience, with a newly designed mobile optimised website.

We’re looking to work with like-minded partners that’ll champion our brand and share our passion for supporting parents as they grow their families. And when you join our programme and promote our brand through banner ads, text links, product feeds and content units, you’ll earn a competitive commission rate. 

WHAT MAKES MAMAS & PAPAS DIFFERENT?

• All of our Mamas & Papas products are designed, developed and rigorously tested in-house by our experts
• We offer a free Personal Shopping experience both online and in-store
• There’s free standard delivery on orders over £50
• We offer a 30 day returns policy
• Our price match promise means if you find the product for less we’ll match it
• There’s a 2 Year Manufacturing Guarantee on all products for added reassurance
• Our Grow email programme offers parents tailored step-by-step advice throughout pregnancy and beyond
• Our Grow With Us Webinars are free to join and feature help and advice from our expert partners on all things pregnancy and parenting
• Visit our Grow With Us blog for tried and tested advice, honest buying guides and product reviews
• You’ll get an affiliate newsletter with news, tips and all the latest offers

WHY JOIN MAMAS & PAPAS?

COMMISSION: 

• There is opportunity to discuss increased commission rates for key partner sites
• Opportunity to run exclusive activity with Mamas & Papas, subject to request

CREATIVE: 

• We supply ready to use creative banners
• We also offer a range of creative assets, along with banners in both GIF and Flash which are available through the Affiliate Window interface
• There is the ability for us to deliver bespoke creative, subject to request

FEED:

• Multiple feed solutions to support individual publisher needs

COOKIES:

• 30 day cookie period

SUPPORT: 

• We have a dedicated affiliate team on hand to answer any questions or provide you with anything you may need to run the programme

VOUCHER CODE AFFILIATES:

• We are focusing on driving a brand and content-rich programme and are therefore do not provide exclusive discount/voucher codes

CASHBACK

• Cashback will be declined when voucher codes are used in conjuction with cashback

PPC ACTIVITY:

• Affiliates are required to not bid on our brand terms, or misspellings, on all search engines or such services. These terms include, but are not limited to:
  • “Mamas & Papas”
  • “Mamas and Papas”
  • “Mamas&Papas”

Please refer to our full T&C’s for more help and guidance on our PPC rules.

TERMS AND CONDITIONS

• For full programme terms and conditions please visit the program terms page on our profile.

MARKETING COPY

We’re Mamas & Papas, and we’ve been helping parents grow their families for over 40 years. From award-winning products to our expert help and advice, everything we do is designed to make life a little easier for real parents, living real lives.

All of our products are designed and developed in-house by our team of experts – from pushchairs and nursery furniture to interiors, clothing and toys.

A much-loved brand with more than 40 stores across the UK, we couldn’t be prouder to have picked up a few awards over the years, for everything from our pushchairs and furniture, to the support and advice we offer our community.  

Commission: