Blends Home Case Study: 37% MoM Increase in Sales

Blends Home, a leading Saudi Arabian home décor brand, achieved remarkable success by addressing critical challenges in campaign performance tracking through a strategic partnership with Admitad. By implementing real-time promo code tracking and utilizing an automatic promo code recycling tool, the company drove 25% YoY sales growth and an average 37% MoM increase starting in May 2024. This initiative also enhanced affiliate engagement, improved transparency, and strengthened Blends Home’s market presence across GCC regions.

Challenge: Navigating Customer Acquisition and Campaign Performance Tracking

Blends Home faced a critical challenge in tracking the effectiveness of their promotional campaigns. The lack of real-time tracking hindered their ability to attribute sales to specific promo codes, resulting in inefficiencies in evaluating campaign performance and optimizing marketing strategies. This gap limited their ability to make data-driven decisions and achieve their goal of expanding their customer base across the GCC regions.

Solution: Real-Time Promo Code Tracking with Admitad

To tackle these challenges, Blends Home partnered with Admitad and implemented advanced solutions that led to:

• 25% Year-on-Year (YoY) growth in sales.
• 37% Month-on-Month (MoM) growth in sales, starting in May 2024.
• Enhanced affiliate engagement, with significant increases in promo code requests and performance metrics.

Execution and Success Metrics

The initiative with Admitad focused on:

1. Integration of Real-Time Tracking: Seamless integration of tracking tools enabled Blends Home to monitor sales attributed to specific campaigns immediately.
2. Promo Codes Recycling Tool: Activation of Admitad’s automatic promo codes recycling tool streamlined the process of reusing nonperforming promo codes, increasing efficiency.
3. Transparent Collaboration Terms: Clearly defined commission structures and performance guidelines ensured alignment with affiliates.
4. Compliance and Reporting: Adherence to regional compliance requirements and transparent reporting mechanisms fostered trust and clarity.

Impact on Stakeholders

• Customers: Received more transparent and appealing promotional offers.
• Partners: Benefited from clear tracking and fair compensation structures.
• Internal Teams: Gained the ability to make data-driven decisions and manage campaigns efficiently.

Blends Home’s collaboration with Admitad demonstrates the transformative potential of leveraging advanced affiliate marketing tools. By addressing key pain points and focusing on real-time tracking and promo code optimization, Blends Home has successfully expanded its market presence and improved stakeholder engagement across the GCC.