It is encouraging to achieve these figures in just the first few days of the sale. We have crossed the sales of more than ₹100 Crores of GMV and 2 lakh orders. This is a testament to the trust placed in our network by consumers and advertisers alike. This gives a morale boost to our team and a vision to achieve even higher targets in the future. We would like to thank everyone who has supported us in achieving this milestone.
-Neha Kulwal, Managing Director of APAC & India at Mitgo
Admitad Records Over ₹100 Crores in Festive Sales During the First Six Days of India’s Mega Shopping Events
The festive season in India is synonymous with grand celebrations, and this year, online shoppers were in for a treat as Admitad, India’s leading partner network, helped amplify the excitement with record-breaking deals. The Amazon Great Indian Festival, Flipkart Big Billion Day, Myntra Big Fashion Festival, and Ajio All Stars Sale have brought unprecedented online shopping activity, and Admitad has played a significant role in making it easier for consumers to maximize their savings.
In just six days of these high-profile sales events, Admitad saw a staggering ₹100 Crores in transactions, a milestone that underscores the growing trend of online shopping in India. Shoppers were keen on stretching their festive budgets, using various models of savings, such as mobile app offers, loyalty programs, coupons, price comparison sites, and affiliate stores. With more than two lakh orders processed in such a short span, Admitad’s network proved to be a preferred choice for consumers looking to save more while enjoying exclusive festive offers.
A Record-Breaking Achievement
The numbers tell the story: Ajio, Cleartrip, Flipkart, and Myntra were top performers, accounting for over 50% of total sales. The appeal of the platform wasn’t limited to fashion and retail; categories like electronics, travel, and makeup also witnessed a surge in demand, driving a 24% increase in gross merchandise value (GMV) and a 20% rise in order volumes compared to last year.
These figures reflect both the rising consumer confidence in online shopping and the trust placed in Admitad by advertisers and publishers. The network’s strategic partnerships have made it a go-to platform for savvy shoppers aiming to cash in on the best deals during the festive season.
Consumers Embrace Tech-Driven Savings
What sets this year’s festive shopping apart is the way consumers utilized a variety of savings tools. Mobile apps, cashback sites, and coupons were instrumental in helping shoppers get the most out of the exclusive offers. The ease with which consumers can compare prices and explore multiple deals has made the shopping experience more rewarding, contributing to the high order volumes.
The Future Looks Bright
The success of the first six days of these shopping events has set a high benchmark for what Admitad can achieve in the coming weeks. As more festive deals continue to roll out, the network is poised for even greater success, with the vision of surpassing these milestones in the future.
About Admitad
Admitad is a leading partner network that offers a suite of high-tech solutions to help advertisers and publishers grow their businesses globally through strategic partnerships. By connecting brands and retailers with over 100,000 active publishers worldwide, Admitad enables various online platforms like influencers, content creators, price comparison sites, and deal services to expand their revenue streams. With a diverse portfolio across 40+ categories, Admitad continues to drive success for its partners in markets around the globe.
As the festive season continues, Admitad is set to enhance the shopping experience further, making this a season to remember for consumers, advertisers, and publishers alike.
