The year 2022 is continuing to be a good year for online brands. As a result of the positive momentum from the last quarter and robust demand for goods and services, sales increased by 69% quarter-over-quarter.

“ We continue to drive and deliver growth to our partner brands. There is a strong demand for consumer goods and services in the market. With the festive season around the corner, we are optimistic about entering the last quarter on a high note. Notably, there has also been a generous uplift in demand for the travel trade, entertainment, and hospitality vertical, which is a positive trend.”- says Neha Kulwal, Managing Director, Asia Pacific & India, Admitad

A snapshot of quarter 3’s top categories, merchants, and traffic types

Top Categories

According to the growth in order volume from last quarter

• Apparel, Footwear, and Accessories claimed the top spot with 2 lac orders.
• Dating Services, with 17,000 orders, stood second.
• Hotels contributed 11,000 orders over the last quarter to claim the third spot.
• Browser & client games and Insurance, with 4,500 and 3,000 orders, stood at the fourth and fifth spot, respectively. 

Top Merchants

(According to GMV for each category)

E-commerce merchants:  Flipkart IN, Croma IN, Samsung IN

Online Services: Tata Neu IN, Playerzpot IN, PokerBaazi IN

Financial Services: CreditMantri IN, NiyoX IN, Kotak 811 IN

Travel: ClearTrip IN, Goibibo IN, Ixigo IN

Top Traffic Types

According to the growth in order volume from last quarter

• Cashback led the way with 2.25 lac orders over Quarter 2.
• Social Media secured the second spot by contributing 2.20 lac orders.
• Coupons grabbed the third spot by contributing 1.60 lac orders.
• Messenger, with 1.23 lac orders, stood at the fourth spot.

What’s New

Admitad appoints Neha Kulwal as Asia-Pacific Managing Director

The growth of Admitad continues to be fueled by business cases generated by emerging markets, and India is one of the most important. Admitad’s India operations were launched with the vision of becoming the largest and most trusted partner network and martech and fintech solutions provider. Managing the market under the leadership of Neha Kulwal, the company is confident it can increase growth in the entire APAC region.

Admitad launches payments and withdrawals in cryptocurrency USDT

Admitad Partner Network continues to expand its capabilities and enhance its services for partners and clients. Having just launched Earnings Wallet a few months ago, the company recently announced a new feature that allows transactions to be withdrawn and collected in USTD cryptocurrency.

This way, partners using the Earnings Wallet (currently only available to partners with the Partner Network) will be able to withdraw USDT to their crypto wallets.