Admitad’s CSR: Empowering Women & Children
Admitad, a leading partner marketing network, has launched a CSR initiative for the financial year 2023-24. As part of this initiative, they have distributed more than one thousand sanitary pads and digital tablets to underprivileged women and children. Admitad partnered with Parivartan Sandesh Foundation, a charity organization that works for the betterment and development of deprived and marginalized populations, especially children and women. This initiative is a positive step towards Admitad’s mission of providing accessible education and hygiene to underprivileged communities.
The program was organized under the guidance of two initiatives. Sakhi Swachata Abhiyan – is aimed at creating awareness about women’s hygiene, and Shiksha Jaagrukta Abhiyan – seeks to emphasize the importance of education for the underprivileged. The initiatives are expected to benefit between 1000-1500 women and 800-1000 children, with a total expenditure of over 10 lakh rupees. The program also saw volunteers from Admitad’s office in Gurugram, Haryana, participating.
On the occasion, Neha Kulwal, Managing Director of Mitgo, India and APAC, said, “At Admitad, our CSR efforts are deeply ingrained in our unwavering dedication to fostering inclusive growth and contributing to the nation’s development. We take pride in positively impacting thousands of lives through our efforts. By adopting a novel ‘Ever evolving, constantly improving approach,’ we bridge the gap between our aspirations and available resources. Our commitment to advancing our CSR agenda remains firm as we strive to create a more inclusive, equitable, and sustainable society. Through meticulous planning and efficient utilization of our financial and human resources, we aim to make an increasingly significant impact with each passing year.
Admitad acknowledges that access to menstrual hygiene products is a fundamental right for women’s well-being and dignity. Admitad distributes sanitary pads to help underprivileged women overcome the significant barriers they face in accessing them. This initiative also aims to raise awareness about menstrual health, promote open conversations and break down taboos surrounding menstruation. Admitad believes that education is a powerful tool for empowerment. Therefore, the company distributes digital tablets to bridge the digital divide among children from disadvantaged backgrounds. Parivartan Sandesh Foundation is dedicated to promoting various programs in India that aim to ensure the right to education and access to healthcare services. The foundation also focuses on empowering adolescents through vocational skills to help them have better livelihood opportunities. Additionally, it spreads awareness about social issues that align with Admitad’s vision.
