Adtech 2024: Key Takeaways by Admitad

Admitad was a proud participant at the Adtech 2024, acting as the ‘Gold’ sponsor in the event. The event took place on the 13th & 14th of March 2024 at Yashoobhoomi, Dwarka, Sector 25.

Event Highlights

The Adtech Expo 2024, a cornerstone event in the global ad tech landscape, celebrated a record-breaking gathering of industry pioneers and innovators. With over 8,000 marketing professionals converging from around the world, alongside an impressive lineup of 80++ exhibitors showcasing cutting-edge technologies and solutions, the expo served as a dynamic platform for collaboration and advancement. Supported by 25++ sponsors and partners, the event facilitated invaluable networking opportunities and strategic alliances. Attendees had the opportunity to engage with 120++ speakers, including thought leaders, visionaries, and experts, who shared insights and perspectives on the latest trends and challenges shaping the future of digital advertising.

Admitad’s Representation

Neha Kulwal, the Managing Director for APAC and India at Mitgo, took on the role of moderator alongside four distinguished panelists Rithish Kumar, Co-founder Pee Safe , Ashwarya Garg Co-founder at Hypd Mihir Bagga, Country- Head Unidays, Shantanu Chauhan, Marketing Director- Noise. All the panelists were from different sectors.Their collective focus was on exploring strategies to enhance SaaS affiliate marketing software tailored specifically for Small and Medium Enterprises (SMEs). Throughout the event, these esteemed panelists shared their extensive expertise, offered valuable insights, and actively engaged with leaders from prominent networks. Additionally, the event featured the launch of a comprehensive research report on India’s affiliate industry. This significant report, a collaborative effort between IAMAI, Admitad, and other respected affiliate networks in the country, provides crucial insights for industry stakeholders and enthusiasts.

Key Learnings from Adtech 2024.

• Diversification of Advertising Solutions: Adtech 2024 showcased a diverse range of exhibitors representing various sectors within the advertising industry. Attendees gained insights into the growing diversification of advertising solutions, with exhibitors offering innovative products and services tailored to specific verticals such as e-commerce, fintech, healthcare, and entertainment. This highlights the importance of adapting advertising strategies to meet the unique needs and challenges of different industries.
• Collaboration and Partnership Opportunities: The presence of exhibitors from different sectors provided attendees with valuable opportunities for collaboration and partnerships. Networking sessions and exhibition hall interactions facilitated meaningful connections between advertisers, agencies, publishers, and technology providers, fostering a collaborative ecosystem aimed at driving mutual growth and innovation.
• Integration of Sector-Specific Insights: Exhibitors at Adtech 2024 showcased sector-specific insights and expertise, enriching attendees’ understanding of industry trends, challenges, and opportunities. Whether it was a booth highlighting the latest trends in e-commerce advertising or a demonstration of healthcare-focused ad tech solutions, attendees gained valuable knowledge that they could apply to their respective sectors to achieve better advertising outcomes.
• Tailored Solutions for Niche Markets: The presence of exhibitors representing niche markets underscored the importance of tailored advertising solutions for reaching specific audience segments effectively. Attendees discovered specialized tools, technologies, and strategies designed to address the unique requirements of niche industries, enabling them to refine their targeting approaches and enhance campaign performance in specialized markets.
• Emphasis on Multi-Dimensional Education: Adtech 2024 offered a rich array of sessions and workshops covering diverse topics such as AI, affiliate marketing, Gen Z targeting, and influencer marketing. Attendees had the opportunity to participate in educational sessions focused on harnessing AI and machine learning algorithms to optimize advertising campaigns, leveraging affiliate marketing as a performance-driven channel, understanding the preferences and behaviors of the Gen Z demographic, and harnessing the power of influencer partnerships to drive brand awareness and engagement. This multi-dimensional education approach empowered attendees to gain insights and skills across various facets of modern advertising, equipping them with the knowledge needed to navigate and succeed in today’s dynamic digital landscape.

Looking Ahead

As we reminisce on the pivotal insights gleaned from the 2024 edition, we eagerly anticipate the Tech & Marketing 2025 Summit to reaffirm our steadfast dedication to the industry. Our enthusiasm knows no bounds as we prepare to delve into the realm of emerging technologies and persistently exhibit our pioneering vision in this dynamic landscape. Join us as we chart new territories and shape the future of marketing at Marketing 2025