How to boost sales of small and medium businesses with CPA marketing

Marketing and promotions nowadays determine the growth and success of a business. With marketing, businesses aim to achieve the following objectives: 

• Increasing brand awareness
• Generating leads
• Increasing sales
• Building customer loyalty
• Differentiating from competitors

Traditional forms of marketing, such as television or print advertising, can be expensive for several reasons. For one, these methods often require a significant upfront investment to create and produce the advertisement. Additionally, these methods often have a limited reach, meaning that businesses must pay to place their ads in multiple outlets to reach a broad audience. Finally, it can be challenging to measure the effectiveness of traditional marketing methods, making it difficult for businesses to determine whether their investment was worthwhile.

Cost per Action-An ideal choice for small and medium businesses

Cost per action(CPA) can be a profitable marketing strategy for small and medium businesses. With CPA, businesses only pay for specific actions, such as a sale or lead, taken by customers. This helps lower advertising risk and cost, as the business only pays for actual results. The profit from CPA marketing can vary greatly depending on factors such as the industry, target audience, and offer, but it can be a cost-effective way to drive sales and generate leads for a business. To start working with the CPA model, you must sign in with the partner network, launch an offer, and start monitoring sales.

Benefits of partnering with the Admitad partner network

• Hassle-free onboarding.
• Relevant traffic.
• Over 600,000 advertising platforms.
• A wide range of traffic types and sites with 1-click access.
• Pay only for completed actions.
• Professional support and advice from our network managers.
• A large number of tools for traffic control and statistical analysis.
• Ease of calculating the budget for advertising and 100% predictability of the result.

Drive sales and boost revenues via various traffic sources at your disposal

• Bloggers.
• Contextual advertising.
• Targeted advertising on social networks.
• Public groups/communities on social networks such as Facebook, Instagram, Telegram, etc.
• Applications/games.
• Sites with the placement of promotions, coupons, and promotional codes.
• Cashback sites.
• Email newsletters.
• Teasers/banners.
• PopUps/ClickUnders

CPA marketing can be a highly effective strategy if:

• Business relies heavily on online sales channels.
• Offers products or services for sale.
• Aims to boost revenue and the volume of orders.
• Pays only for actual sales/conversions.

Success stories

The below-shared success stories define the success stories of SME brands and the benefits they have reaped via CPA marketing.

Company Description: Fitspire provoked inception is the growing need for tasty, pure, and plant-based supplements for people of all ages and segments. They formulate specialized nutraceutical solutions that are free of chemicals & steroids and deliver essential nutrients in the form of general health, sports nutrition, child well-being, and personal wellness. Admitad collaborated last year in June’22 and the goal was to increase brand awareness through multiple channels along with decent growth in sales.

 How Fitspire is working with Admitad

• Multiple experiments with the cooperation of the advertiser – creating unique codes, occasional special discounts on the website, better payout, and freebies for users to Introduce newly launched products.
• Drafting discount slab to increase ticket size.
• Transparency on reporting and validations along with flexible payments.
• Analysis of competitor brands and projecting new strategies related to marketing & launching new products.

Results

• Increased traffic by 6X.
• 3X increase in billing & delivered GMV.
• Connected publishers increased by 30%.

Company description: WishCare produces the purest, healthiest products and educates everyone on why organic self-care is so important. The brand strives to live with compassion, kindness, and empathy; to create something radically new, through safe & potent formulas. Admitad collaborated last year in September’22 with the goal to contribute to sales through affiliates and increase brand exposure.

 How WishCare is working with Admitad

• Multiple experiments with the cooperation of the advertiser – competitive discount codes for affiliate partners, occasional discounts on the website, better payout than similar brands, and freebies for users to Introduce newly launched products.
•  Creating a feedback loop.
•  Transparency on reporting and validations along with flexible payments.

Results

• Increased affiliate traffic by 5X through publishing partners.
• Billing & delivered GMV increased by 3X.
• Connected publishers increased by 54%.

This case study demonstrates the advantages a medium-sized company can gain from working with the Admitad CPA platform. If you’re interested in collaborating with the network to broaden your audience and boost your earnings, but have some questions, reach out to us at in.sales@admitad.com. We’ll be happy to assist you in evaluating the opportunities and selecting the optimal approach.

How to start working with a partner network?

• Write to in.sales@admitad.com a description of your project and links to it;
• Perform technical integration and launch an affiliate program;
• Select publishers for cooperation;
• Get traffic and leads from them;
• Confirm and pay for quality orders, applications, and registrations.

To know more about the benefits of cooperation with Admitad for small and medium businesses, visit our website.