Acer has partnered with UNiDAYS to create an alliance aimed at mutual growth and providing significant benefits to students. This collaboration leverages Acer’s top-notch tech products and UNiDAYS’ targeted marketing capabilities to deliver exclusive discounts and deals to the student community.
Admitad, the platform facilitating this partnership, has already reported impressive results. In a short time, the GMV from UNiDAYS has reached an impressive 16.6 lakhs. With ongoing campaign optimizations by UNiDAYS, these numbers are expected to rise further, demonstrating the potential of this synergistic relationship.
A Booming Industry
According to industry reports, India’s domestic Electronics Manufacturing Services (EMS) industry revenues are expected to more than double, reaching $55 billion by FY2027. This substantial growth provides an excellent opportunity for the Acer-UNiDAYS partnership to capitalize on a rapidly expanding market with significant potential.
Exclusive Benefits for Students
Acer’s strategy involves providing exclusive discount codes to UNiDAYS members, making high-quality tech products more accessible and affordable for students. This approach not only boosts sales volume but also ensures that students receive the best value for their money.
By leveraging UNiDAYS’ large student audience, Acer can increase its visibility and improve brand recognition within this crucial demographic. Tailored promotions designed to meet student needs and preferences ensure that they receive the most relevant and advantageous offers.
The UNiDAYS platform is created to offer a user-friendly experience, making it easy for students to discover and make use of the top deals on Acer products. This simplified shopping experience comes with easy returns and warranty options, providing an extra level of confidence and convenience for consumers.”
Mutual Benefits and Insights
UNiDAYS earns a commission on each sale made through its platform using tracking codes. This ensures a performance-driven approach to the partnership. In addition, both Acer and UNiDAYS share valuable insights regarding user behavior, sales performance, and campaign effectiveness. This data-driven strategy enables the continuous optimization of marketing efforts, ensuring sustained growth and engagement.
A Vision for the Future
The collaboration between Acer and UNiDAYS goes beyond just a business arrangement; it represents a commitment to providing students with excellent shopping experiences and attractive deals on essential tech products. This partnership is intended to be sustainable and long-term, adapting to meet the evolving needs of students and the broader market.
In conclusion, the Acer-UNiDAYS partnership demonstrates how strategic collaborations can drive growth and deliver value to both businesses and consumers. By combining Acer’s high-quality products with UNiDAYS’ targeted marketing expertise, this alliance promises to make a significant impact in the student market, fostering a future of mutual success and innovation.
Neha Kulwal, Managing Director at Mitgo, India and APAC, said, “Admitad is extremely delighted to be a catalyst for this partnership. Students will benefit from the reliability and trust associated with both Acer and UNiDAYS, ensuring they receive genuine products and dependable customer service. For brands, this partnership will set an example in the industry, ensuring the achievement of mutual growth objectives by leveraging Acer’s high-quality products alongside UNiDAYS’ targeted marketing capabilities.”
According to Mihir Bagga, Country Head, India at UNiDAYS, “The Acer launch on UNiDAYS exceeded expectations, leveraging our student audience to precisely target the right demographic and achieve outstanding performance. This success showcases the powerful partnership between UNiDAYS and Acer, facilitated by Admitad’s excellent data tracking, highlighting how strategic collaboration can drive exceptional results.”
Sooraj Balakrishnan, Head of Marketing at Acer, said, “We are happy to work with UNiDAYS through our trusted partner Admitad. This partnership is a testament to our ongoing commitment to providing students access to high-quality technology.
“It offers exclusive discounts and deals, making it easier for students to purchase the products they need for academic and personal growth. By leveraging UNiDAYS’ extensive reach and targeted marketing capabilities, Acer will be able to connect with the student community more effectively, ensuring they benefit from our innovative products.
“This collaboration enhances our presence in the education sector and reinforces our dedication to supporting students in their educational journey. We are confident this partnership will drive significant value and mutual growth for both brands,” Balakrishnan added.
