Indians Double Their Spending, Embracing Online Shopping Like Never Before!

The festival of colors has not only brightened the streets of India but also brought a wave of excitement to online shopping. Holi 2025 witnessed an extraordinary surge in consumer spending, with Indians doubling their shopping budgets compared to previous years. According to data from the Admitad partner network, online orders skyrocketed by over 30% this year, marking a 15% increase from last year’s Holi celebrations.

A Festival of Shopping and Celebration

Holi has always been synonymous with joyous reunions, festive gatherings, and vibrant shopping sprees. This year was no different—Indians actively shopped for everything from fashion to food, making the most of e-commerce convenience. The most popular categories during the festival week included:

• Clothing, shoes, and accessories – 20%
• Home goods – 16%
• Electronics – 14%
• Baby goods – 12%
• Beauty products – 10%
• Gifts and flowers – 6%

Mobile Shopping on the Rise

With hectic schedules and last-minute festive preparations, mobile shopping became a go-to option for many consumers. More than 35% of all orders were placed via mobile devices, highlighting the growing reliance on smartphones for seamless shopping experiences. Additionally, the average transaction value saw a significant jump—rising from $24 to $32 per order.

A Boom for the Travel Industry

Holi is also a time for families to come together, and travel bookings reflected this sentiment. The demand for travel services surged as:

• Airline ticket purchases rose by 20%, marking a 1.5x increase from last year.
• Hotel reservations grew by 10%.
• Train tickets and car rentals saw a remarkable 25% rise.

Food, Fashion & Festivities Drive Online Sales

The category that saw the highest increase in demand was food delivery, which surged by an impressive 126% compared to non-festival periods.

• Flower sales soared by 70%, adding a touch of festivity to homes and gatherings.
• Fashion purchases climbed 48%, reflecting the enthusiasm for dressing up for the occasion.
• Baby product sales jumped 29%, indicating a focus on family-oriented celebrations.

Expert Insights: The Digital Shift in Festive Shopping

Neha Kulwal, Managing Director of APAC & India at Mitgo, shared her perspective on this evolving trend:
“Holi has always been a time of vibrant celebrations, and this year, we saw a tremendous surge in online shopping. The increasing reliance on e-commerce platforms showcases how digital convenience is shaping consumer behavior. Based on Admitad’s work with major Indian brands like Myntra, IGP, and Giva, we see that every year, holiday shopping is moving more and more online and actively engaging on mobile devices.”

What’s Next? Ramadan Shopping Boom Anticipated

The festive shopping momentum isn’t slowing down just yet! As Holi celebrations wind down, another peak shopping period is approaching—the end of Ramadan. Admitad predicts a continued surge in demand across similar categories, with businesses gearing up to meet increased consumer needs.

Final Thoughts

The success of Holi 2025 has reaffirmed the power of e-commerce in India’s festive landscape. With consumers embracing digital platforms for their holiday shopping, brands and businesses have a golden opportunity to enhance their online presence and optimize mobile shopping experiences. As festivals continue to shape shopping trends, one thing is clear. India’s love for online shopping is only getting stronger!

Stay tuned for more insights on upcoming shopping trends and festive buying patterns!