Personal care industry in India witnessing a meteoric rise

The personal care industry has been on a quiet yet steady rise over the past few years. The industry has seen a rise in revenues and the entry of big brands in the market. Also, the shift in people’s attitude towards health is one of the prime reasons for the industry to witness the meteoric rise. This is indeed a great time to invest your time in this sector and make the most of it. An insight on the growing sector in recent years:

Data Analysis

According to the Admitad Affiliate network, in the first half of 2021, the number of worldwide sales of beauty and health products increased by 27% whereas the number of sales in this industry alone in India jumped by 166%. The general user interest in brands from this industry has also been growing.

According to Admitad Affiliate India, the largest number of Indian customers in this sector come through sales channels such as online blogs and online media (32.1%), cashback services (32%), coupon sites (12%), and social media (8.6%). These include cosmetics and other beauty and health products. In India, the number of visits to such websites has increased by 611%, while worldwide – by 113%.

Brand’s Approach

Well-known brands such as Mamaearth, Kapiva, Beardo, TheManCompany, Forest Essentials, and many others have seen a huge increase in the sales number during the on-going pandemic. With the momentum shifting to online shopping, affiliate marketing has become inevitable for the traditional retailers and would have to push these channels further to sustain in the market. 

Along with the personal care industry, the e-commerce industry, in general, has also seen a hike in sales. With this trend to continue, it is a great opportunity for brands to work with affiliate networks in order to grow more rapidly. 

Benefits to Publishers

As more and more consumers seek contactless shopping experiences out of fear of the virus, online sales have been boosted within the e-commerce industry. The publishers here have the chance to increase their commission by targeting the right audience. This is the right time to divert the audience to the desired section and increase traffic resulting in more payouts and commission. Also, a significant number of people in India trust recommendations in email newsletters, Telegram/Whatsapp channels and contextual advertising. This would be the best time to get associated with affiliate networks and marketers and push the audiences and mark your presence in the market.

Besides, the publishers get to know more about the consumer’s attribute towards the brands helping publishers to choose the right advertisers to work with. 

To know more about the personal care brands associated with Admitad Affiliate, you can visit the personal care program on our website.

Conclusion

For some people, personal care is just a matter of basic hygiene that they have to do for either entering an office or other public places; however, for some people, personal care routine has become an integral part of life. And, for those people, the increasing variety of personal care products is nothing short of blessings packed in cute wrappings. Thus, it is a great opportunity for the publishers to enter the personal care sector, drive the sales funnels and generate more revenues for themselves.

Stay Fresh, Stay Fit!