The MarTech Summit, Jakarta, 2023: Admitad’s Key Takeaways

Event Overview

Admitad recently participated in the MarTech Summit, organized on the 22nd of June, 2023 at the Mandarin Oriental Hotel, Jakarta. This was our first event in the APAC region post the new office launches in Singapore and Indonesia and provided us with a valuable opportunity to introduce the network to advertisers and publishers in the region. Admitad was represented by the Chief International Officer, Mitgo, Bruno Acar, the Head of Sales, India, Puja Singh, and the Publishers Relations Manager, Indonesia, Ridhwan Halifi. The summit also had three scheduled networking sessions to enable connections with our intended target clients and we managed to engage with the majority of companies out of our target list.

The MarTech summit brought together some of the brightest minds and most innovative companies. With insightful panel discussions, fireside chats, thought-provoking keynote presentations, and interactive roundtables, the summit provided a unique platform for sharing the latest tools, and strategies and elevating marketing efforts. The Jakarta summit attracted 120 + decision-makers, and 25+ speakers participating in 10 power-packed sessions with many brands participating as exhibitors  The central focus for this year’s conference was on marketing & technologies, customer experiences  (CX) & engagement, brand loyalty & retention, data & consumer insights,  E-commerce marketing, digital strategy, etc.

What did we learn as exhibitors, Sponsors, and participants at The MarTech Summit, Jakarta, 2023?

Understanding New Markets and Trends

The MarTech summit provided us with an overview of the local market, sharing insights into the competitive landscape, and the target audience, and identifying emerging technologies or strategies being adopted in the region. This knowledge can help us align our offerings and strategies to meet the specific needs and preferences of the market.

Networking and Partnership Opportunities

The summit provided us with an opportunity to establish valuable connections and engage in meaningful conversations with industry leaders and potential collaborators. These networking opportunities can lead to new partnerships, strategic alliances, and even access to local resources or expertise, enhancing our growth prospects in the APAC region.

Knowledge Exchange and Best Practices

With keynote sessions, panel discussions, and workshops conducted by industry experts, the MarTech summit offered us valuable insights into best practices adopted by brands in the region. This knowledge can help us identify opportunities to integrate or leverage emerging technologies within our network frame for, enhancing competitive advantage and value proposition. We are excited to embark on our journey of exploring and expanding into the APAC market. We would be delighted to connect with you at upcoming events to discuss potential partnerships and opportunities. In the meantime, we invite you to explore Admitad’s products and reach out to us for further inquiries.