The JioCoupons and Admitad Success Story
In the realm of affiliate marketing, strategic partnerships often unlock unparalleled opportunities for growth and profitability. One such dynamic alliance that has recently emerged as a game-changer is the collaboration between Admitad and JioCoupons.
JioCoupons, a product under Jio Platforms Limited, serves as a coupon marketing platform for affiliate eCommerce businesses across various sectors in India.The platform has recently partnered with Admitad, a leading global affiliate network, to create a strategic alliance that aims to provide greater value and savings opportunities to consumers across various categories. Dive into this success story to discover how a calculated partnership can propel a platform’s reach and financial performance.
Background: JioCoupons Expansion
JioCoupons, is the esteemed affiliate marketing arm of Jio Platforms Limited. Our platform seamlessly connects billions of coupons with trusted brand partners and engaged customers, fostering a dynamic ecosystem of growth and excellence. At JioCoupons, they believe in the power of strategic partnerships, seamless coupon experiences, and the pursuit of customer delight.JioCoupons has rapidly expanded its portfolio, now boasting partnerships with 40 prominent brands. This exponential growth underscores our platform’s scalability and the trust that brands have in our ability to deliver results
Benefits of Partnership
JioCoupons joined hands with Admitad, a prominent affiliate network. They have achieved significant advantages through it’s partnership with Admitad. These benefits include exclusive access to campaigns, ensuring a competitive payout structure, streamlined performance monitoring through Admitad’s proprietary tracking platform, and faster payment processes. Additionally, Jiocoupons benefits from the consolidation of various integrated brands on Admitad’s platform, which enhances operational efficiency and effectiveness. The collaboration has led to a significant improvement in Click to Conversion (CTC) rates and Return on Ad Spend (ROAS). By optimizing ad placements, refining tareting strategies, and delivering compelling offers, JioCoupons has created a win-win situation for both customers and brands.
Result: Mutual growth
JioCoupons utilizes a Cost-Per-Sale (CPS) model to guarantee advertisers a high Return on Advertising Spend (ROAS) through premium inventory channels. Partnering with Jio provides unparalleled access to a vast user base spanning urban centers to remote areas. To ensure maximum visibility and engagement, the company’s strategy is centred around distributing coupons across various Jio platforms, including the MyJio app and Jio Cinema. This approach has driven significant traffic and conversions for partnered brands over the past six months, resulting in remarkable growth for brands aligned with Admitad. The Admitad-JioCoupons partnership represents a perfect example in the affiliate marketing landscape, as it combines Admitad’s expertise in affiliate marketing with JioCoupons’ expansive reach to unlock many levels of success and profitability for brands. By harnessing the power of coupon redemption and CPS models, brands can tap into the vast potential of Jio’s extensive user base and achieve their sales and ROI goalsJioCoupons offers a range of performance metrics that cater to the specific requirements of brand partners, beyond the Cost Per Sale (CPS) model. Their platform provides a comprehensive suite of solutions such as Cost Per Install (CPI), Cost Per Click (CPC), Cost Per Distribution (CPD), and Cost Per Engagement (CPE) to drive measurable results and maximize ROI across industries for brands.
Working in collaboration with Admitad as our affiliate partner has been a remarkable journey of synergy and mutual growth. Their proactive approach, clear communication, and shared vision have fostered a culture of mutual trust and respect. We cherish this partnership, and I am confident that our partnership will continue to flourish in the years ahead
Twinkle Rathore, Product Manager, JioCoupons
Our partnership with JioCoupons provides significant advantages for our advertisers. By teaming up with JioCoupons, we grant our advertisers access to a highly engaged and verified audience, enabling them to target a valuable market segment with exclusive deals that boost sales. This collaboration underscores Admitad’s dedication to surpassing conventional affiliate networks and fostering close relationships with brands as true partners.
Neha Kulwal , Managing Director , MITGO
