GTM - technology partner of Admitad

GTM

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Marketing

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About the Partner

Google Tag Manager (GTM) is a tool that enables you to install, store, and manage marketing tags without modifying website code and letting you easily measure ROI.

Features

Tag Management

GTM enables the deployment of multiple marketing and tracking tags through one container, eliminating the need to edit website code manually.

Trigger-Based Tag Firing

Google Tag Manager allows tags to fire based on user interactions, page views, or specific events, ensuring that data is collected accurately and efficiently.

Custom Event Tracking

GTM allows businesses to create and track custom events such as form submissions, button clicks, and conversions.

Version Control

Google Tag Manager provides version control and debugging tools, making it easy to test and update tags without affecting the live website.

Privacy-First Approach

Kochava ensures compliance with global privacy regulations, providing a secure and privacy-conscious environment for data handling and analysis.

Synergy with Admitad

Custom Event Tracking for Affiliate Conversions

Businesses can use GTM’s event tracking capabilities to monitor specific affiliate-related actions (e.g., link clicks, form submissions, purchases), ensuring accurate attribution of affiliate-driven conversions.

Enhanced Conversion Attribution Accuracy

With trigger-based tag firing and custom event tracking, businesses can improve the accuracy of their affiliate conversion attribution, ensuring that Admitad affiliates receive credit for legitimate conversions.

Reduced Time to Implement and Optimize Tags

The integration of Admitad with Google Tag Manager allows businesses to quickly add, update, or remove affiliate tracking tags without the need for developer assistance, enabling faster optimization of campaigns.

Supporting materials

Admitad & GTM Integration Guide

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