Features
Comprehensive Attribution Solutions
Kochava offers omni-channel attribution, ensuring precise measurement and analysis of marketing efforts across various devices and platforms, providing a unified view of campaign performance.
Real-Time Data Analytics
The platform delivers real-time insights that empower marketers to make data-driven decisions promptly, enhancing the effectiveness and efficiency of their campaigns.
Fraud Prevention
Kochava integrates advanced fraud detection mechanisms to safeguard marketing investments by identifying and preventing fraudulent activities, ensuring ad spend is utilized effectively.
User Engagement
Through deep linking and sophisticated campaign optimization, Kochava enhances user engagement, driving higher retention and conversion rates.
Privacy-First Approach
Kochava ensures compliance with global privacy regulations, providing a secure and privacy-conscious environment for data handling and analysis.
Synergy with Admitad
Unified Attribution
Kochava offers omni-channel attribution, ensuring precise measurement and analysis of marketing efforts across various devices and platforms, providing a unified view of campaign performance.
Cross-Device Tracking
Both platforms offer cross-device tracking, but Admitad focuses on affiliate conversions while Kochava emphasizes app and paid media installs. Together, they can give advertisers a full picture of the customer journey across devices and networks (e.g., from app install to purchase through an affiliate link).
Data Enrichment and Audience Segmentation
Kochava’s audience segmentation capabilities can be enriched with Admitad’s affiliate data, allowing marketers to better understand which segments are converting via affiliates versus paid media. This can enable more refined audience targeting for future campaigns.
Optimization of Affiliate Campaigns with Attribution Data
Kochava’s deep attribution insights can help optimize affiliate campaigns by determining how various touchpoints (both paid and organic) influence affiliate-driven conversions. This can help advertisers optimize their affiliate program more intelligently based on real user behavior data.
Supporting materials
Similar partners
Analytics & Reporting
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website and mobile traffic, measuring events that allow you to make data-driven decisions.
Analytics & Reporting
Appsflyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.
Analytics & Reporting
MyTracker
A comprehensive set of analytics tools to help you build amazing products: free app and web analytics, revenue prediction and tracking, fraud protection and more.
