Price comparison websites and applications provide users with information about the product price and better purchase conditions and motivate them to eventually buy. If your brand collaborates with such partners, the conversion rate to purchases from your online store is bound to increase.

Price comparison platforms are known for their huge active user audiences and elevated community growth. Being featured on these platforms leads to an increase in brand visibility and gives advertisers the opportunity to reach many new customers whilst still taking care of their existing ones.

Partnering with price comparison websites and having your special offers available there allow you to convert users into clients that might otherwise pass your store by. Consumers who are given all the price information in one place or see special deals are more likely to make a purchase, which logically brings more sales to advertisers.

Customers see that your offer wins the price competition and allow themselves to buy more from your store. That directly leads to a significant increase in your average check if you partner with such services. In any case, you’ll only pay for completed orders.

Price comparison services often arrange their own promo campaigns for your products or services to acquire even more users. Whether through paid ads, direct marketing activities, ad banners, or more, you get the opportunity for extra sales and brand exposure for free.

Price comparison sites can also be leveraged for paid placements. Paid placements — including home page banners, dedicated emails, and trackable links — offer premium brand exposure and drive a greater amount of traffic to your website. Such investments are worth considering since you get a higher level of brand visibility in return, along with new customers and higher loyalty to your store.