Admitad starts a technology partner program

Admitad has just rolled out a new technology partnership program that will deliver top-notch customer-focused martech solutions. By joining forces, Admitad and its partners from all parts of the martech industry  will create impressive marketing tools helping customers across the board.

Why does Admitad launch a tech partnership program?

The global partnership market thrives. It is set to hit a whooping $2.6 trillion by 2025 (according to Grand View Research Data) and delivers dozens of success stories. Just look at Microsoft —nearly all their massive revenue comes from partnerships!  Partnerships pump up sales and broader market reach for everybody. This is why we want to lock on this trend, swapping tech know-how and resources with other martech providers — including you! 

What’s in it for an Admitad tech partner?

As a participant in Admitad’s technology partner program you will gain access to tailored business and technical support, helping to streamline the sales process and improve your partner experience. Partner companies can engage in joint marketing activities like account mapping, cross-selling, and both virtual and in-person events, all designed to drive growth and leverage new revenue streams. Furthermore, partners will benefit from co-marketing campaigns within Admitad’s vast network, which includes over 3,000 brands and 100,000 publishers globally—opening doors to new customers and qualified leads. Seize this opportunity to elevate your business!

What are existing technology partnership examples?

Existing technology partnership examples in Admitad’s portfolio already include established martech companies like Adjust, Takeads, Appsflyer, Mytracker, ConvertSocial and AppMetrica. Admitad plans to add the next 50 mutually beneficial partnerships in the next 12 months. This expansion will not only increase the number of potential integration partners but also enhance the scope of work and deliverables possible through collaborative innovation.

How to become an Admitad partner?

If you are eager to benefit from this opportunity, feel invited to become an Admitad partner! You just need to submit your application on the technology partnerships page. An Admitad manager will reach back to you to work out details.

How you will grow your business from working with Admitad

Once you will join Admitad’s partner portfolio, you will benefit from:

1. Targeted marketing campaigns: By gaining access to Admitad’s vast network of over 3,000 brands and 100,000 publishers, you can identify and segment potential customers who are most likely to benefit from your services. This enables you to tailor your marketing campaigns more effectively, focusing on industries or businesses within Admitad’s network that are in need of your offer.
2. Integration opportunities: Together we can develop specialized integrations or plugins that cater specifically to the needs of Admitad’s network members. For example, if you are an analytics provider, we could create customized functionalities that seamlessly integrate your analytical dashboards with Admitad’s performance marketing platform, making our products more attractive to clients who want to make data-driven decisions about their marketing spend.
3. Co-marketing initiatives: Through partnerships with Admitad, you can engage in co-marketing efforts that might include webinars, joint promotions, and co-created content. These activities not only enhance visibility but also position your firm as a thought leader and trusted solution provider among Admitad’s extensive network.
4. Cross-selling and upselling: Access to a broad and diverse network allows you to identify existing customers within the Admitad network who could benefit from additional features or more advanced versions of your product. This strategy can increase customer value and deepen engagement through upselling and cross-selling.
5. Lead qualification and prioritization: The leads gained from Admitad’s network are likely to be more qualified, as they are already engaged in or are familiar with digital and affiliate marketing ecosystems. You can use this to prioritize leads that show the highest potential for conversion, focusing your sales team’s efforts where they are most likely to pay off.
6. Feedback and product development: Exposure to a variety of new markets through Admitad can provide invaluable feedback and insights from a diverse customer base. This feedback can drive innovation and help you refine your product to better meet the needs of different industries or user segments.

What are tech partnerships anyway?

Tech partnerships in digital business come in several forms, including affiliate partnerships, integration marketplaces, and cooperative research and development agreements. Each type offers unique advantages, from improving lead generation and customer retention to expanding your product’s capabilities with add-ons and plugins. For example, integration with platforms like Shopify or Salesforce AppExchange can allow SaaS companies to access a broader B2B market, enhancing their sales team’s ability to target a similar audience with customized marketing materials and campaigns. Similarly, a partnership with Admitad could involve integrating technologies to enhance affiliate performance analytics and co-develop marketing tools.

Key partner benefits of a partnership program

The benefits of engaging in these partnerships are substantial:

• Enhanced customer experience: Companies can offer a better, more seamless experience that meets business needs and reduces churn.
• Revenue growth: Collaborations in partner catalogs or online marketplaces can lead to new revenue streams through innovative solutions developed from the partners’ respective technologies.
• Efficient use of resources: Tech partnerships allow businesses to leverage each other’s strengths, which can help conserve time and resources, especially for small businesses looking to grow.
• Lead generation and sales enhancement: By utilizing great referral partners and participating in go-to-market strategies together, companies can generate more qualified leads, driving growth and enhancing the workflow of marketing and sales processes.
• Innovation and market expansion: Partnerships often result in the joint development of new technologies and solutions that can significantly extend the capabilities of both partners. This is particularly valuable in fields like data visualization and technical services, where cutting-edge innovation is crucial.

By participating in Admitad’s technology partnership program, companies can harness these benefits to develop new technologies, customize solutions to better fit customer needs, and ultimately drive growth and success in competitive markets. Remember, effective tech partnerships are mutually beneficial—they not only meet the immediate business needs of the companies involved but also build a foundation for long-term success and customer satisfaction. 

Maximizing growth through integration: Start a technology partner program with Admitad

If you’re looking to elevate your martech business and explore the potential of technology through strategic partnerships, Admitad’s new tech partner program is your gateway. Submit your application today to start planning how you can collaborate, integrate, and innovate with one of the leaders in global martech.