Alexander Bachmann: admitad share in Russian CPA is 70%
On Friday September 22 an admitad expert 2017 event was held in Moscow. While we are on the photo and video reports and collecting feedback from the participants, here are some of the most important facts from the keynote of Alexander Bachmann.
According to the information from our respected partners and advertisers, admitad share is 70% of the CPA market in Russia.
During the first half of 2017 our advertisers achieved $500 mln mark in sales from our network – approximately the same amount as for the entire 2016 year.
According to our forecasts in 2017 we plan to make more than $1 bln sales for our advertisers – 2 times more than in 2016.
Trends in CPA for 2018 are as follows:
- Mobile traffic
- Transparency
- Cross-Device-Tracking
- Adblock
- Customer Journey
