Safeguarding our customers from traffic fraud

Advertising is key to reaching new customers, growing businesses, and earning a living for advertisers, agencies, and publishers. The entire ecosystem. Traffic fraud and invalid traffic activity put this very foundation of your business at risk.

At Admitad, we have invested in technology, assembled a highly-trained team of experts, and developed powerful processes, all aimed at protecting our customers against any fraudulent traffic activity.

What is traffic fraud?

The term ‘traffic fraud’ refers to any interaction with an advertisement that comes from a user attracted with violation of advertiser rules. The intended outcome of traffic fraud is often to run down an advertiser’s budget.

Sometimes, invalid traffic can be purely accidental. Perhaps a user unintentionally clicked on your advert because it was badly placed and got in the way of their cursor.

Traffic fraud, on the other hand, is when pay-per-click adverts are clicked with the sole malicious intention of wasting an advertiser’s budget. Often carried out by competitors and rival companies, fraudulent traffic can be generated en masse using botnets or by someone simply repeatedly clicking on an advert.

How does Admitad defend against traffic fraud attacks?

Our automated monitoring service actively seeks out, identifies, and shuts down any malicious traffic fraud cases before they can negatively affect your brand, business, or advertising budget.

Active fraud monitoring and prevention

We monitor and track traffic anomalies across all major search engines, flagging and isolating threats based on parameters such as keywords, geography, and frequency.

After threats are identified, they’re logged, filtered, and prioritised, giving users the chance to review and moderate them before choosing an appropriate course of action to take.

The result is that threats are blocked, payments for fake leads and fraudulent sales are declined, partners are notified when search engine infringements are found, and advertising budgets are safeguarded, reserving them for valuable clicks and genuine traffic.